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Showing posts from July, 2021

THREE NEW BAKING IDEAS IN ONE BOX

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  It wasn't long ago that guests were amazed when an exclusive cake from a pastry shop was served after the main course. Do you still remember the custom boxes wholesale that were closed with the pastry sticker? First, the glue was carefully removed, and then the box was opened almost in awe. Well, no one can be lured out from behind the stove with it today. Probably also an effect of our high level of prosperity. New baking ideas that astonish guests were in demand. First came muffins and brownies, followed by cupcakes and cake pops So, of course, the question arose how else to stand out and stand out from the crowd. As is so often the case, the first big baking trend from the USA spilled over to us. Instead of cakes, muffins and brownies were served. Followed by cupcakes and cake pops, which, by the way, are very easy to bake with a cake pop maker such as the cake pop maker plastic. The baking trend exploded when colorful rolled fondant was offered in the shops. This sudde...

BRAND IMAGE DEFINITION AND DESIGN

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Having a good logo or brand image is essential for any business. Indeed, it generates a positive notoriety and therefore a valuation of the products and services offered. But what exactly is the brand image? How to build and maintain it? And how to react in the event of a bad buzz? What is branding? Despite what one might think, the brand image is not the representation that a company wants to give itself. Rather, it is about how it is perceived by outsiders such as consumers for example. Today, having a good image is essential for any business because faced with two similar products, a consumer will choose the product that has the greatest notoriety, the one that will make the best impression on him (quality, price, design) but above all the one who will have carried out the best branding (advertising and commercial strategy). Moreover, a good brand image has many positive consequences: ·          Promotion of products and services · ...